Daniel Smith started his photographic journey at the age of 18 as a darkroom technician, printer and trainee sports photographer at what has now become Getty Images. After processing and printing 1000’s of rolls of film, thus seeing some of the best images ever created by his sports photographic peers, he was finally given the craved promotion to junior sports photographer.

After 7 years of covering a fantastically varied selection of sporting events, from World Cups, major tennis championships to elephant polo and World Marbles Championships, Daniel joined the Observer Newspaper in London. This gave him the opportunity to fine tune the skill that was involved in sports photography. The paper also enabled him to showcase some of his best work each week, in the world’s oldest Sunday newspaper.


It was during his time that a close school friend, and emerging actor suggested that he visits the set of his new low budget British film. Daniel approached the new photographic environment as if it were for a newspaper; trying to capture the feeling and essence of a particular moment or scene. With his sports photographic background, capturing a particular moment seemed to come naturally to him. The images were very well received by the director and when the film was released, and a huge success a new career path beckoned Daniel.

With the emergence of digital photography and the decline of print media, Daniel found himself on more and more film sets. He would shoot for a variety of purposes: the film poster, behind the scenes as well as daily coverage.

Daniel’s experience in the sports and film world let him to more commercial work, both in stills and moving image.

His passion for sports photography was finally combined with his commercial and film experiences when he started working for New Balance. The idea and brief for New Balance was, and still is, to create images that give the viewer an insight into the world of the professional sportsman. Whether it is in the midst of a pre-match huddle, action from a game, a glimpse of the changing room, or players lining up in the tunnel. Delivering a feeling of reality and realism is always strived for and achieved.